Laura Cole is the president and founder of Cole Pro Media and Critical Incident Videos. She operates two transparency engagement advising firms that take an innovative approach to helping law enforcement agencies build trust and legitimacy with the communities they serve. As a former notable news reporter who has worked at every level of the industry and served as a White House Correspondent, Cole is passionate about teaching agencies the best practices for engaging with the public. With a “no spin” policy, Cole places a strict emphasis on transparency. She specializes in releasing body-cam footage with context that focuses on open and honest communication.
As a sought-after speaker, Cole has shared her Crisis Communications philosophy at several events for the California Police Chiefs’ Association. Cole Pro Media is the transparency engagement advising firm for the California State Sheriffs’ Association. With commitment and dedication to strengthening the relationship between law enforcement and the community, Cole continues to lead the charge in steering agencies in the direction of best communication practices.
