Alert-360: Safeguarding Personal and Public Safety in a “Wired” World

When an emergency call is made by an Alert-360® user within your jurisdiction, the location of the caller is instantly mapped on your agency’s Alert-360® Alert Management Platform (AMP). The Alert-360® app is free to the community and the standard Alert Management Platform is also available free of charge to any public safety agency.

Public Safety Alert Management PlatformTM (AMP)

In seconds, your agency can quickly determine the size of an Alert-360® incident network that was created in proximity to any emergency. Powerful, standard features include:

• The ability to view the location of all users who were alerted in proximity to the incident. The total number and location of all Alert-360® users in proximity to an incident are mapped.

• The ability to instantly message all users who were alerted in proximity to the incident.

• The ability to instantly message select users who where alerted in proximity to the incident.

• The ability to receive information to include photos, video, and audio files submitted by alerted users.

The Alert-360® Alert Management PlatformTM is extremely intuitive and easy to use. A notification queue provides the ability to quickly determine any received incidents with submitted information.

Contemporary policing doctrine acknowledges that policing is far more efective when communities

participate meaningfully in addressing public safety issues. Hence, it is critical that departments identify and promote different ways in which community members can “co-produce” public safety.
Co-production strategies typically range from target hardening (e.g., alarms, barriers, better locks) to regular consultation (e.g., surveying residents and business owners about high-priority problems). Alert-360® is a free app available to communities that revolutionizes the co-production of public safety. It literally transforms random, dispersed sets of community members into a coherent, coordinated, virtual public safety communications network whenever an emergency occurs.

Alert-360® users are notified in seconds of an emergency occurring nearby. Real-time situational awareness enables users, who otherwise may be unaware of an unfolding emergency, the ability to pay close attention to their surroundings and potentially provide witness information that would otherwise have gone unnoticed.

Additionally, Alert-360® can provide critical situational awareness during emergencies such as active shooting incidents that can mitigate traumatic injuries and potentially limit the loss of life. For example, regarding active shootings, the most compelling finding from years of research is that minimizing the time between the detection of
a threat and the initiation of protective measures, the activation of public safety responders and engagement of the threat is the prime determinant of lives saved or lost.

Communities can build dense networks of
Alert-360® users by promoting the application to city employees, community groups, neighborhood watch associations, schools, business organizations, and the media.

The Alert-360® Alert Management PlatformTM (AMP) also enables agencies to quickly generate and transmit public safety alerts within their
community. Alerts can be sent to targeted geographic areas such as neighborhoods, or to an entire city, county, or state, depending on an agency’s jurisdictional boundaries.

Additionally, Alert-360® can be specially configured within your community to crowd-source other emergency alerts such as robbery alarms, Amber Alerts, detected gunfire, and burglary alarms (within configured neighborhood groups).

Community-Based Messaging: Public Safety Alerts

The Alert-360® Alert Management PlatformTM (AMP) enables public safety agencies to quickly generate and transmit customized public safety alerts to their community. Public safety alerts can be sent to targeted geographic areas such as neighborhoods, or to an entire city, county or state depending on an agency’s jurisdictional boundaries.

Quickly Generate Geolocated Public Safety Alerts

The Alert-360® Alert Management PlatformTM provides a powerful community-based messaging platform that enables real-time, two-way emergency communication. Powerful, standard features include:

• Unlimited public safety messaging within the your agency’s jurisdiction (AMP Geofence)

• The ability to create custom alerts and attach multiple images and other media file types.

• The ability to transmit alerts to targeted geographic areas or to your agency’s entire jurisdiction.

• Alert-360® users in your community can submit information linked to agency generated alerts.

• The ability to easily determine the number users who will receive an alert prior to transmission.

Additionally, the Alert-360® Alert Management PlatformTM allows organizations to generate and transmit private, agency-based alerts to designated user groups within or outside their organization.

Supporting Public Safety Emergencies (Example)

Evelyn S. is has just opened her neighborhood store for the day when a man enters the store and immediately approaches the counter. He quickly produces a handgun and demands that Evelyn open both the cash register and safe. Evelyn complies with the man giving him money from both the register and small safe under the counter. Unbeknownst to the robber, Evelyn’s daughter is out of view in a nearby storeroom and uses Alert-360® to call 9-1-1, but does not speak, fearing that the robber will discover her presence.

Within seconds of Evelyn’s daughter using
Alert-360® to make the emergency call, Alert-360® simultaneously transmits an emergency safety alert to other nearby Alert-360® users.

Jennifer W., who had just parked her car near Evelyn’s store and was getting ready to head inside, receives the safety alert and quickly notices that it was transmitted from inside the store. Instead of going inside the store as she had planned, Jennifer remains in her car, watching the front of the store for anything unusual.

Stephen K., who lives across the street from the store is watching television when he receives the Alert-360® safety alert from the store on his mobile phone. He walks to his front window and looks outside at the store, also looking for any unusual activity. He is aware of robberies that have been occurring in the area after receiving a public safety alert earlier in the week generated from his local police department’s Alert-360® Alert Management PlatformTM.

Approximately one minute later, the robber runs from the store across the street to a nearby car driven by another man. Jennifer W. observes the man carrying a bag and tucking a firearm into his waistband as he is exiting the store. She quickly uses Alert-360® to call 9-1-1 to report what she is seeing to the police dispatcher. Stephen K. also sees the man running from the store and is able to take a picture of the car from his front window. He also calls 9-1-1 and quickly uploads the photo of the suspect vehicle to the police department’s Alert-360® Alert Management PlatformTM. He is also able to obtain a partial license plate of the suspect vehicle as it speeds away from the scene. Because Alert-360® was able to
quickly generate witnesses to the robbery, responding officers are able to apprehend the suspects as
their vehicle was about to enter the nearby freeway.

James M. has just finished dinner with friends at a local restaurant and is walking to his car when he notices a man who has collapsed in the parking lot. He approaches the man and immediately uses Alert-360® to dial 9-1-1, noticing the man is not moving and appears to not be breathing. While waiting to be connected to the emergency dispatcher, Alert-360® simultaneously transmits an emergency medical alert to other nearby Alert-360® users.

Dr. Michael S. is inside the restaurant dining with several colleagues when he receives the Alert-360® medical alert on his mobile phone. He quickly glances at the map and notices that the alert was generated in the parking lot of the restaurant. He quickly excuses himself and
looks out of the front door to the restaurant and sees James M. on his cell phone standing next to the collapsed man.

Dr. Michael S. moves immediately to the
collapsed man and determines he is not breathing and does not have a pulse. He immediately
begins to perform CPR while James M. maintains communications with the emergency dispatcher.

Dr. Michael S. was able to provide CPR within one minute of receiving the Alert-360® medical alert and continues to provide emergency medical treatment until paramedics arrive approximately five minutes later. Without Alert-360® would have been completely unaware of the medical emergency occurring only a short distance away from him outside the restaurant.

Real-time, hyper-local, situational awareness has tremendous potential to save lives, especially during medical emergencies when every minutes counts. Within seconds of an emergency medical call,
Alert-360® has the ability to summon medical assistance from an instant network of community-based users. Moreover, Alert-360® works anywhere in the world, without the need to subscribe to disparate networks or location-based subscriptions required by similar emergency mobile applications.