Company name: Hero’s Pride
Location: Chatsworth, Calif.
Signature product: AirTek duty gear line
Website: https://www.herospride.com/
- Where did your company name originate from?
Hero’s Pride has been manufacturing for over 40 years. The company’s founder, who worked extensively with first responders, law enforcement and the Armed Forces, saw that duty gear and emblems mean more to professionals than just a way to get the job done. Hero’s Pride reflects the pride these men and women take in protecting communities and celebrates their dedication. - What was the inspiration behind starting your company?
The founder, with a background in emblem manufacturing, saw a need for a higher level of service and product quality for the community. Listening to customer feedback, Hero’s Pride began addressing key concerns like weight, ergonomics and durability. Forty years later, we continue to innovate emblems and duty gear for the law enforcement community. - What is your signature product and how does it work?
AirTek, a duty gear line in genuine leather, is 30 percent lighter than leather or plastic competitors. It’s comfortable and durable, with a proprietary coating that prevents creasing, tearing and bloodborne pathogens, and is easy to clean by wiping. This line combines leather’s comfort with the maintenance ease and lightness of polymer. In 2024, we launched Edge, a polymer duty gear line designed to address the MOLLE issue. It’s the first line allowing officers to switch between belt and MOLLE vest without tools or additional parts and is fully customizable for orientation. - Why do you believe your products are essential to the police community?
Hero’s Pride’s mission is to enhance the lives of those protecting us daily. Our duty gear supports officer safety and effectiveness while prioritizing health with lightweight, ergonomic designs. Our high-quality emblems help build a respected image in the community. - What makes your company unique?
Our team’s dedication is unparalleled, with members committed to improving the lives of those who serve. Many employees have been with us for over 35 years, showing the passion and expertise that enrich our company. - What do your customers like best about you and your products?
Customers rely on the dependability of Hero’s Pride. When we say our duty gear is lighter, customers feel the difference. When we say our emblems are fade-resistant and clear, customers trust in our quality. - What is the most rewarding part of serving the first responder community?
Knowing we play a small role in their wellbeing, their pride in their job and literally making their day a bit lighter. - Is there any fun fact or trivia that you’d like to share about you or your company?
The proprietary finish on AirTek gear, HP33, references the 33 trials needed to perfect the formula that ensures protection and lightweight comfort. - What’s next for your company?
In late 2024, we were acquired by World Emblem, the world’s largest emblem manufacturer. Partnering with World Emblem gives Hero’s Pride access to more innovation and resources to deliver even better products to law enforcement. Now, we’re “Powered by World Emblem.”